Back in august I tweeted a joke about copyeditors. It wasn’t original, it was passed to me by someone else.
Q. How many copyeditors does it take to screw in a lightbulb?
A. Do you mean replace or have sex in? Please clarify.
This tweet did rather well, and inside a month had been retweeted over 800 times. The rate of retweeting dropped off gradually and I thought this particular memetic storm had subsided.
But over the last couple of days, the infection has reasserted itself, with over 400 new retweets in just 2 days, and with people who were following me back in August apparently seeing it for the first time (were they hiding form the Olympics?). It’s as if some lurking spores of a memetic plague have reawoken and started to spread the disease once more.
If I knew more about the twitter API this might make an interesting study in network theory – I’m sure my colleague Tim Evans, who has looked at real world network topologies from eBay to the Bronze Age Aegean, would be amused.